Piercing Pagoda

Piercing Pagoda - formerly Silver & Gold Connection

In 1969, with the ear piercing trend on the rise, jewelry store owners Bernard and Bertha Cohen used the opportunity to open the very first Piercing Pagoda kiosk in the Whitehall Mall in Whitehall, Pennsylvania. Their venture was an immediate success, as women looking for a convenient way to have their ears pierced would come to the kiosk from up to 100 miles away. Building upon this accomplishment, the Cohen's used their core ear piercing service to expand into gold and sterling silver fashion jewelry.

Today, Piercing Pagoda is widely-known as the ear piercing and quality gold and sterling silver kiosk leader in shopping malls across the United States and Puerto Rico. However, it is ear piercing that remains the core business, and it is relied upon to drive traffic. In fact, second and third generations of loyal customers trust Pagoda for its ear piercing proficiency.

Piercing Pagoda has grown from a single retail location to roughly 780 kiosks today. As the nation's largest specialty kiosk retailer, Piercing Pagoda has a history of serving and satisfying jewelry customers with its extensive selection of popularly priced 10K and 14K gold chains, charms, bracelets, rings and earrings, as well as a variety of silver and diamond jewelry. Piercing Pagoda remains the leader in ear piercing.

Acquired by Zale Jewelers in 2000, Piercing Pagoda broadened Zale's range of customers by bringing in the consumer who appreciates quality jewelry at entry-level price points. The acquisition provided Piercing Pagoda the opportunity to modernize its look and capitalize on the resources of Zale Jewelers to provide its customers with more competitive and desirable products. Piercing Pagoda brings to Zale Jewelers yet another brand that is the leader in its market.

In 2014, Signet Jewelers acquires Zales and all associated brands, including Gordon's Jewelers, Piercing Pagoda and Peoples Jewellers in Canada, bringing together some of the best-known and most-beloved brands in jewelry, and the BEST people in the industry. At the heart of all these companies is a passion for helping customers as they "Celebrate Life and Express Love"©.